The Inner Circle

Quiet letters.
Early launches.
A surprise on your birthday.

A small, private community of dessert people. Fortnightly letters from the studio, first dibs on seasonal launches, a 10% welcome bow, and a small handwritten note on your day.

A ribbon-tied box

What's inside

Four things, kept warm.

i.

Fortnightly letters

What I'm baking. What I'm reading. Small recipe notes. A short essay from my counter, every other Sunday. Never more than that.

ii.

Early launches

New seasonals (Mango Mascarpone Loaf, Holi Hampers, Coffee & Cardamom cookies), Inner Circle gets first dibs, three days before public release.

iii.

A 10% welcome bow

On your first order. Auto-applied at checkout. A small thanks for letting me into your inbox.

iv.

A birthday surprise

Tell me your birthday and on the day, a handwritten note from me lands in your inbox with a small gift code. No fuss. Just kindness.

From a recent letter

Letter № 14 · Sunday morning

On brown butter, slowness, and the smell of someone's grandmother's kitchen.

Dear friends, I tried a new biscoff recipe this week. I burned the first batch. The kind of burnt where you smell it from the next room and you know.

I find I'm in less of a hurry now. Browning butter takes 8 minutes; you can't shortcut it. You stand over the pan and the smell turns from butter, to milk, to something else. That last bit is where the magic lives. Skip it and you've made cookies. Wait for it and you've made the cookie someone remembers ten years later.

(The second batch was perfect. New flavour coming next week. Inner Circle gets the first tin.)

Love,
Gunjan

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